Introducing

New arrivals

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

About us

NRChia™ – The Energy of Foods
Our approach is straightforward:
real ingredients, thoughtfully sourced, and carefully crafted into small, ready-to-eat portions designed for daily use.
Every batch is made with high-quality, organic ingredients and prepared fresh—so you can enjoy clean, convenient nutrition without compromise.
We believe better nutrition starts with better ingredients.

Advisory Board Member

Jane Proctor

Advisory Board Member

Deep experience in nutrition education, family wellness, and community-based outreach.

Jane Procter brings deep experience in nutrition education, family wellness, and community-based outreach. Through her work with the University of Kentucky Cooperative Extension Service, Jane has helped translate practical nutrition and lifestyle guidance into real-world habits that families and individuals can use in everyday life. Her perspective supports NRCHIA Foods’ focus on simple, structured nutrition that fits into daily routines.

Diane Richey

Advisory Board Member

experience in senior care, caregiving environments, and family-centered decision-making.

Diane Ritchie brings valuable experience in senior care, caregiving environments, and family-centered decision-making. Her understanding of how older adults, caregivers, and families evaluate wellness-related products provides practical guidance as NRCHIA Foods develops nutrition solutions designed for real-world use. Her perspective helps keep the company focused on accessibility, trust, and everyday adoption.

Dr. Steven J. Phillips

Advisory Board Member

Distinguished background in cardiac surgery, healthcare leadership, emergency preparedness, and public health.

Dr. Steven J. Phillips brings a distinguished background in cardiac surgery, healthcare leadership, emergency preparedness, and public health. His career reflects a rare combination of clinical excellence, innovation, and systems-level thinking. His guidance supports NRCHIA Foods’ commitment to building credible, practical nutrition products that align with real-world health and wellness needs.

Dr. Guin Ogburn

Advisory Board Member

Clinical pharmacy expertise, patient education experience, and a strong understanding of medication-related care.

Dr. Guin Ogburn brings clinical pharmacy expertise, patient education experience, and a strong understanding of medication-related care. Her background in critical care and patient counseling provides valuable insight into adherence, practical product use, and the role of nutrition in everyday health routines. Her perspective helps NRCHIA Foods remain grounded in real-world clinical and consumer behavior.

Dr. Robert Canida, D.D.S.

Advisory Board Member

Brings decades of healthcare, dental, community service, and patient-centered experience.

Dr. Robert Canida, D.D.S., brings decades of healthcare, dental, community service, and patient-centered experience. A second-generation dental professional, Dr. Canida has built a career focused on quality care, whole-person wellness, and service to others. His background in dentistry, oral-facial pain, mission work, and community health supports NRCHIA Foods’ broader commitment to practical wellness and trusted community relationships.

Our Leadership

Jim Grant

Co-Founder & President, NRCHIA Foods

Jim Grant serves as Co-Founder and President of NRCHIA Foods, bringing decades of experience in business development, sales leadership, hospitality, healthcare-related services, public speaking, and community engagement.

Jim Grant serves as Co-Founder and President of NRCHIA Foods, bringing decades of experience in business development, sales leadership, hospitality, healthcare-related services, public speaking, and community engagement. He has held leadership roles across wholesale, retail, healthcare, eldercare, medical services, economic development, and hospitality, including serving as President of the Madison Fudge Factory and Guest Suites.

Jim’s background includes national sales leadership, trade-show strategy, business development, and community-based outreach. He has worked with organizations and initiatives serving seniors, families, youth, local businesses, and underserved communities, including the Alzheimer’s Association, Salvation Army, Boys & Girls Club, Youth Shelter, Indiana Main Street Program, Rotary Club, Elks Club, and Council on Aging.

His recognitions include Indiana’s Lieutenant Governor’s Hoosier Hospitality Award, designation as a Kentucky Colonel, and appointment as an Associate Chaplain for the Indiana State Police. At NRCHIA Foods, Jim helps lead business development, relationship strategy, community partnerships, and market expansion as the company builds a trusted nutrition brand rooted in practical daily wellness.

Michael E. Phillips, MBA

Co-Founder & CEO, NRCHIA Foods

Michael E. Phillips, MBA, is Co-Founder and CEO of NRCHIA Foods. He brings a diverse background in healthcare leadership, finance, investment analysis, entrepreneurship, business development, and strategic growth.

Michael E. Phillips, MBA, is Co-Founder and CEO of NRCHIA Foods. He brings a diverse background in healthcare leadership, finance, investment analysis, entrepreneurship, business development, and strategic growth. His career has included executive leadership roles in healthcare organizations, consulting, financial analysis, business formation, and service as a senior analyst at a hedge fund, giving him a strong foundation in market analysis, capital strategy, and disciplined business evaluation.

At NRCHIA Foods, Michael developed the company’s go-to-market and business strategy and leads company vision, product strategy, investor relations, partnerships, and commercialization planning. His work focuses on building a premium, practical nutrition brand with a clear path from product development to market adoption, while protecting the company’s strategic model and long-term growth opportunities.

Michael’s focus is on building NRCHIA into a clean, premium, practical nutrition brand that helps people maintain consistent daily nutrition through simple, nutrient-dense portions that fit into real life.

Jeffrey W. Leis, CPA, CMA, MBA

Chief Financial Officer, NRCHIA Foods

Jeffrey W. Leis serves as Chief Financial Officer of NRCHIA Foods. A CPA, CMA, and MBA, Jeff brings more than 30 years of accounting, financial management,healthcare finance, public accounting experience.

Jeffrey W. Leis serves as Chief Financial Officer of NRCHIA Foods. A CPA, CMA, and MBA, Jeff brings more than 30 years of accounting, financial management, healthcare finance, property management, and public accounting experience.

His background includes budgeting, financial analysis, cash-flow management, revenue cycle management, banking and vendor relations, financing negotiations, and financial controls. He has served in senior finance and controller roles across physician practices, academic medical operations, oncology and hematology, real estate, and public accounting.

At NRCHIA Foods, Jeff supports financial planning, reporting, budgeting, cost discipline, and investor readiness, helping the company build a strong financial foundation for responsible growth.

Patty Hansel

EVP of Sales, NRCHIA Foods

Patty Hansel serves as EVP of Sales for NRCHIA Foods, bringing more than 25 years of leadership experience across healthcare solutions, PCR lab services, senior care, home care, sales strategy, and corporate business development.

Patty Hansel serves as EVP of Sales for NRCHIA Foods, bringing more than 25 years of leadership experience across healthcare solutions, PCR lab services, senior care, home care, sales strategy, and corporate business development.

Her background includes clinical education, senior sales leadership, regional vice president responsibilities, and sales and marketing leadership in home care and senior living. She has built strong customer relationships, identified growth opportunities, supported training initiatives, and helped organizations improve operational strategy.

At NRCHIA Foods, Patty leads sales strategy and relationship development, bringing valuable perspective on customer education, healthcare relationships, senior-care environments, and practical market adoption.

Evan Ogburn

Co-Founder & COO, NRCHIA Foods

Evan Ogburn serves as Co-Founder and Chief Operating Officer of NRCHIA Foods, bringing deep experience in analytical chemistry, quality systems, laboratory operations, product development, and regulated manufacturing environments.

Evan Ogburn serves as Co-Founder and Chief Operating Officer of NRCHIA Foods, bringing deep experience in analytical chemistry, quality systems, laboratory operations, product development, and regulated manufacturing environments.

Evan is the founder and co-owner of PHARM CBD, where he helped build a vertically integrated operation focused on product quality, extraction, formulation, testing, and process control. He is certified by the American Society for Quality in pharmaceutical current Good Manufacturing Practices (cGMP) and quality systems auditing.

His background includes senior scientific and quality-assurance roles with PHARM CBD, Environmental Standards, Vitale Scientific Associates, Aptuit, and Indiana University. He has hands-on experience with analytical method development, validation, laboratory audits, data-quality review, and quality systems in cGMP and GLP-regulated environments.

At NRCHIA Foods, Evan leads operations, product quality, process development, and execution, helping ensure that the company’s products are developed with discipline, consistency, and a strong commitment to quality.